Bundesverband Direktvertrieb Deutschland e.V. - BDD

German Direct Selling Association

Hero en 072021
photo: istock/DGLimages

About us

The Bundesverband Direktvertrieb Deutschland e.V. (BDD) was founded in 1967 in Frankfurt a. M., Germany.

The BDD represents the interests of its members, their selling partners and clients. The association covers 55 members of the direct selling companies in Germany. More than 932.000 sales partners work for german direct selling companies, which generates a total turnover of 18.55 billion euros per year.

For over 54 years, BDD members have benefited from legal expertise and advice, political representation of interests and a strong network that guarantees a continuous exchange of information and experience.

OUR MEMBERS

Reico & Partner
PepperParties
Berendsohn
Mary Kay
ENJO Homeline GmbH
JUST Deutschland
LichtBlick
bofrost*
HEIM & HAUS
dekoster
E.ON Energie Dialog GmbH
Younique
PartyLite
RINGANA
lekker Energie GmbH
Bücherparty
HAKA Kunz GmbH
Pierre Lang
Hyla
Gasag Next
Pampered Chef
Vodafone West GmbH
AEG · Electrolux Hausgeräte GmbH
Vattenfall Europe Sales GmbH
bofrost* LIVE
Luna Schmuckstücke
ENERGETIX
HAKAWERK
VICTORIA
LR Health & Beauty
lia vie
Vorwerk
THE 1:1 DIET by Cambridge Weight Plan
Cleafin
FancyFrames
GONIS
AMC
GELSEN-NET
Fúmée Perfume & Cosmetics
intan media services
Avon
PM-International
EnBW
USANA
EWE DIREKT
SEVEN SUNDAYS
Pieroth
safe4u
NIKKEN
WIBO CLIMASTAR GmbH
Nahrin
Ha-Ra
Optidee
Stampin' Up!

Why BDD?

BENEFITS OVERVIEW

  • Representation of the industry's interests towards politics and media in Germany and Europe
  • Network and exchange of experiences within the industry
  • Legal advice with regard to direct selling sector
  • Positive external presentation of the industry through website presence, high-profile communication and press work, as well as projects and internally awarded prizes
  • Joint adherence to the BDD standards of conduct (reputability of the member companies increases)
  • Regularly held expert committees and working groups
  • Use of the BDD logo
  • Latest Industry News and Annual Market Study
  • Member Magazine "DIREKT!" with BDD and Industry News
  • Founder Seminar as a start-up aid
  • Strong Recommended Business Partners

More details:


BDD Code of Conduct

The Code of Conduct is the foundational layer for reputable direct selling practices in Germany. It ensures high level safeguards and transparency for buyers and sellers. Find the full text document here.

PR support by internally awarded prizes

Science Award

Innovation Award

Sustainability Award

Expert Committees and Working Groups

Legal Committee
PR Committee
Working Group on the Future of Direct Selling
Working Group on Field Service Recruitment and Further Training
Working Group on IT & the Internet
Working Group MICE (Meetings, Incentives, Conventions, Events)
Working Group Sustainibility