Bundesverband Direktvertrieb Deutschland e.V. - BDD

German Direct Selling Association

Hero en 072021
photo: istock/DGLimages

About us

The Bundesverband Direktvertrieb Deutschland e.V. (BDD) was founded in 1967 in Frankfurt a. M., Germany.

The BDD represents the interests of its members, their selling partners and clients. The association covers 55 members of the direct selling companies in Germany. More than 932.000 sales partners work for german direct selling companies, which generates a total turnover of 18.55 billion euros per year.

For over 54 years, BDD members have benefited from legal expertise and advice, political representation of interests and a strong network that guarantees a continuous exchange of information and experience.

OUR MEMBERS

EnBW
EWE DIREKT
Optidee
USANA
Cleafin
Younique
Avon
RINGANA
NIKKEN
AMC
Pierre Lang
Mary Kay
Vattenfall Europe Sales GmbH
LR Health & Beauty
Gasag Next
Pampered Chef
AEG · Electrolux Hausgeräte GmbH
ENJO Homeline GmbH
ENERGETIX
SEVEN SUNDAYS
Nahrin
HEIM & HAUS
safe4u
Stadtwerke Stuttgart
bofrost*
JAFRA Cosmetics
VICTORIA
Ha-Ra
intan media services
Temial
Bücherparty
LichtBlick
Pieroth
Stampin' Up!
JUST Deutschland
Reico & Partner
HAKAWERK
PM-International
lekker Energie GmbH
HAKA
E.ON Energie Dialog GmbH
PepperParties
GONIS
CAPTAIN TORTUE
dekoster
PartyLite
Berendsohn
Hyla
THE 1:1 DIET by Cambridge Weight Plan
Vorwerk
FancyFrames
WIBO CLIMATEC GmbH
Vodafone West GmbH
bofrost* LIVE
Luna Schmuckstücke

Why BDD?

BENEFITS OVERVIEW

  • Representation of the industry's interests towards politics and media in Germany and Europe
  • Network and exchange of experiences within the industry
  • Legal advice with regard to direct selling sector
  • Positive external presentation of the industry through website presence, high-profile communication and press work, as well as projects and internally awarded prizes
  • Joint adherence to the BDD standards of conduct (reputability of the member companies increases)
  • Regularly held expert committees and working groups
  • Use of the BDD logo
  • Latest Industry News and Annual Market Study
  • Member Magazine "DIREKT!" with BDD and Industry News
  • Founder Seminar as a start-up aid
  • Strong Recommended Business Partners

More details:

BDD Code of Conduct

The Code of Conduct is the foundational layer for reputable direct selling practices in Germany. It ensures high level safeguards and transparency for buyers and sellers. Find the full text document here.

PR support by internally awarded prizes

Science Award

Innovation Award

Sustainability Award

Expert Committees and Working Groups

Legal Committee
PR Committee
Working Group on the Future of Direct Selling
Working Group on Field Service Recruitment and Further Training
Working Group on IT & the Internet
Working Group MICE (Meetings, Incentives, Conventions, Events)
Working Group Sustainibility