Bundesverband Direktvertrieb Deutschland e.V. - BDD

German Direct Selling Association

Hero en 072021
photo: istock/DGLimages

About us

The Bundesverband Direktvertrieb Deutschland e.V. (BDD) was founded in 1967 in Frankfurt a. M., Germany.

The BDD represents the interests of its members, their selling partners and clients. The association represents over 45 members of the direct selling companies in Germany. More than 900.000 sales partners work for german direct selling companies, which generates a total turnover of over 20 billion euros per year.

For over 55 years, BDD members have benefited from legal expertise and advice, political representation of interests and a strong network that guarantees a continuous exchange of information and experience.

OUR MEMBERS

intan media services
EWE DIREKT
Eins Energie Sachsen
JEMAKO International GmbH
LR Health & Beauty
Stadtwerke Duisburg
Stampin' Up!
Vattenfall Europe Sales GmbH
lia vie
RheinEnergie AG
Cleafin
GONIS
Pieroth
lekker Energie GmbH
VICTORIA
Optidee
EnBW
Hyla
USANA
Vorwerk
HEIM & HAUS
Younique
BSH Hausgeräte GmbH
ENERGETIX
Ha-Ra
ANIfit – eine Marke der Provital GmbH
Reico & Partner
SEVEN SUNDAYS
Mary Kay
Health Notion
LichtBlick
dekoster
Gasag Next
Vodafone West GmbH
JUST Deutschland
FancyFrames
Berendsohn
badenova AG & Co. KG
Tele Columbus AG
bofrost*
E.ON Energie Dialog GmbH
PM-International
AMC
Fúmée Perfume & Cosmetics
Pampered Chef
Bücherparty
PartyLite
RINGANA

Why BDD?

BENEFITS OVERVIEW
 

  • Representation of the industry's interests towards politics and media in Germany and Europe
  • Network and exchange of experiences within the industry
  • Participation on the industry event - the German Direct Selling Congress
  • Legal advice with regard to direct selling sector
  • Positive external presentation of the industry through website presence, high-profile communication and press work, as well as projects and internally awarded prizes
  • Joint adherence to the BDD standards of conduct (reputability of the member companies increases)
  • Regularly held expert committees and working groups
  • Use of the BDD logo
  • Latest Industry News and Annual Market Study
  • Participation on BDD Business Partner Award (KooperationspartnerAward)
  • Member Magazine "DIREKT!" with BDD and Industry News
  • Founder Seminar as a start-up aid
  • Strong Recommended Business Partners

More details:


 

BDD Code of Conduct

The Code of Conduct is the foundational layer for reputable direct selling practices in Germany. It ensures high level safeguards and transparency for buyers and sellers. Find the full text document here.

PR support by internally awarded prizes

Science Award

Innovation Award

Sustainability Award

Recommended Business Partner Award


Expert Committees and Working Groups

Legal Committee
Communications & Marketing Committee
Working Group on the Future of Direct Selling 
Working Group on Field Service Recruitment and Further Training
Working Digitalization
Working Group Events & Incentives
Working Group Energy & Telecommunications