Bundesverband Direktvertrieb Deutschland e.V. - BDD

German Direct Selling Association

Hero en 072021
photo: istock/DGLimages

About us

The Bundesverband Direktvertrieb Deutschland e.V. (BDD) was founded in 1967 in Frankfurt a. M., Germany.

The BDD represents the interests of its members, their selling partners and clients. The association represents over 45 members of the direct selling companies in Germany. More than 900.000 sales partners work for german direct selling companies, which generates a total turnover of over 20 billion euros per year.

For over 55 years, BDD members have benefited from legal expertise and advice, political representation of interests and a strong network that guarantees a continuous exchange of information and experience.

OUR MEMBERS

Mary Kay
Ha-Ra
Tele Columbus AG
E.ON Energie Dialog GmbH
EWE DIREKT
AMC
Cleafin
Younique
Vorwerk
Health Notion
PM-International
Fúmée Perfume & Cosmetics
Gasag Next
RINGANA
LR Health & Beauty
dekoster
ENERGETIX
bofrost*
GONIS
LichtBlick
EnBW
VICTORIA
BSH Hausgeräte GmbH
Pampered Chef
Stadtwerke Duisburg
AWAQE Global GmbH
badenova AG & Co. KG
Reico & Partner Vertriebs GmbH
Stampin' Up!
Optidee
Vodafone West GmbH
lia vie
USANA
Berendsohn
Pieroth
RheinEnergie AG
lekker Energie GmbH
PartyLite
JEMAKO International GmbH
Kaffee Partner GmbH
SEVEN SUNDAYS
HEIM & HAUS
intan media services
Provital GmbH (ANIfit)
Vattenfall Europe Sales GmbH
JUST Deutschland
Eins Energie Sachsen

Why BDD?

BENEFITS OVERVIEW
 

  • Representation of the industry's interests towards politics and media in Germany and Europe
  • Network and exchange of experiences within the industry
  • Participation on the industry event - the German Direct Selling Congress
  • Legal advice with regard to direct selling sector
  • Positive external presentation of the industry through website presence, high-profile communication and press work, as well as projects and internally awarded prizes
  • Joint adherence to the BDD standards of conduct (reputability of the member companies increases)
  • Regularly held expert committees and working groups
  • Use of the BDD logo
  • Latest Industry News and Annual Market Study
  • Participation on BDD Business Partner Award (KooperationspartnerAward)
  • Member Magazine "DIREKT!" with BDD and Industry News
  • Founder Seminar as a start-up aid
  • Strong Recommended Business Partners

More details:


 

BDD Code of Conduct

The Code of Conduct is the foundational layer for reputable direct selling practices in Germany. It ensures high level safeguards and transparency for buyers and sellers. Find the full text document here.

PR support by internally awarded prizes

Science Award

Innovation Award

Sustainability Award

Recommended Business Partner Award


Expert Committees and Working Groups

Legal Committee
Communications & Marketing Committee
Working Group on the Future of Direct Selling 
Working Group on Field Service Recruitment and Further Training
Working Digitalization
Working Group Events & Incentives
Working Group Energy & Telecommunications