Bundesverband Direktvertrieb Deutschland e.V. - BDD

German Direct Selling Association

Hero en 072021
photo: istock/DGLimages

About us

The Bundesverband Direktvertrieb Deutschland e.V. (BDD) was founded in 1967 in Frankfurt a. M., Germany.

The BDD represents the interests of its members, their selling partners and clients. The association over 50 members of the direct selling companies in Germany. More than 900.000 sales partners work for german direct selling companies, which generates a total turnover of over 20 billion euros per year.

For over 55 years, BDD members have benefited from legal expertise and advice, political representation of interests and a strong network that guarantees a continuous exchange of information and experience.

OUR MEMBERS

Reico & Partner
AMC
Optidee
lekker Energie GmbH
BSH Hausgeräte GmbH
Pieroth
Cleafin
LichtBlick
badenova AG & Co. KG
PartyLite
HAKAWERK
GELSEN-NET Kommunikationsgesellschaft mbH
RINGANA
Vodafone West GmbH
SEVEN SUNDAYS
Pampered Chef
GONIS
Berendsohn
Tupperware
bofrost*
WIBO CLIMASTAR GmbH
dekoster
VICTORIA
Mary Kay
RheinEnergie AG
Vorwerk
Tele Columbus AG
Younique
Stampin' Up!
PM-International
USANA
Fúmée Perfume & Cosmetics
Hyla
ENERGETIX
LR Health & Beauty
EWE DIREKT
lia vie
E.ON Energie Dialog GmbH
HEIM & HAUS
Ha-Ra
PepperParties Deutschland GmbH
FancyFrames
intan media services
Gasag Next
Vattenfall Europe Sales GmbH
EnBW
JUST Deutschland
Bücherparty

Why BDD?

BENEFITS OVERVIEW

  • Representation of the industry's interests towards politics and media in Germany and Europe
  • Network and exchange of experiences within the industry
  • Participation on the industry event - the German Direct Selling Congress
  • Legal advice with regard to direct selling sector
  • Positive external presentation of the industry through website presence, high-profile communication and press work, as well as projects and internally awarded prizes
  • Joint adherence to the BDD standards of conduct (reputability of the member companies increases)
  • Regularly held expert committees and working groups
  • Use of the BDD logo
  • Latest Industry News and Annual Market Study
  • Member Magazine "DIREKT!" with BDD and Industry News
  • Founder Seminar as a start-up aid
  • Strong Recommended Business Partners

More details:


BDD Code of Conduct

The Code of Conduct is the foundational layer for reputable direct selling practices in Germany. It ensures high level safeguards and transparency for buyers and sellers. Find the full text document here.

PR support by internally awarded prizes

Science Award

Innovation Award

Sustainability Award

Recommended Business Partner Award


Expert Committees and Working Groups

Legal Committee
PR Committee
Working Group on the Future of Direct Selling
Working Group on Field Service Recruitment and Further Training
Working Digitalization
Working Group MICE (Meetings, Incentives, Conventions, Events)
Working Group Sustainibility
Working Group Energy & Telecommunications